Why did you redesign your packaging
Packaging is more than just a functional, information-rich container. It is an important part of the customer experience product. It is a powerful marketing tool, conveying the brand image and carrying its visual identity. Like any marketing tool, packaging can be bad for the brand. This is especially true if the product or the packaging itself is damaged in transit. In fact, 25 percent of consumers will avoid buying products with damaged packaging in e-commerce, and 73 percent will not buy products with the same damaged packaging when they are shipped. In addition, these dissatisfied customers will not not share their opinions, and at least 84% of Internet users will consider their opinions.
Therefore, every package from the box or bottle containing the product to the shipping package is important and must be carefully considered.
What are the basic characteristics of a good package
In order to realize its main functions while satisfying customers' needs, packaging must meet certain requirements: packaging must be consistent with the image and value of brand and product. Packaging is the first aspect that customers see and touch before they discover a product. The package containing the product must contain all technical and functional qualities of the product. Finally, each package must be protective and solid. This quality is even more important for shipping packaging, which will be handled repeatedly by the carrier.
How to identify or redeem your packaging
In order to enhance your marketing and enhance your brand image through packaging, you may need to reinvent it. Here are some good practices that have been proven.
Don't be afraid to embrace an original concept: put something original that will add value to your e-commerce. Note: original doesn't mean complicated. The packaging can be original and simple.
The customisation is also popular: it can be a simple "thank you" personalised package, or seasonal, with coloured vellum, patterns or glittering christmas-themed packaging. You have so many possibilities that make you stand out. Let your imagination play a role, or just turn to professional packaging suppliers such as us to bring tons of ideas.
Finally, environmentally friendly packaging is becoming more and more popular because it demonstrates the brand's commitment to current major issues and testifies to real value.
Packaging, which is often underrated, proves to be a powerful tool for enhancing your marketing value for the first time to your customers with your brand. If it is original and personal, it could even become popular on social networks, boosting its reputation at a lower cost. Bet on a good package and you have everything to gain!